Logo Smile

Axel Laubscher

Born in Germany. Moved to India 6 months old; lived in Bombay 4 years, moved to Colombia for another 5. Then back to Germany, finished High School. After 7 years in New York City and a Bachelor of Arts at NYU Film, he met a Swedish girl and married her in Stockholm – always a tourist.

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Founder of Social Club Stockholm. Directed award winning spots for VW, PSP, Mercedes, HSBC, IKEA, Nintendo and McDonald’s. Won gold, silver and bronze in Cannes, speaks Swedish, English, German and Spanish.


Telenor “Göran” Cannes Lions – Gold Epica – Gold Guldägg (Silver Egg) – Sweden Santec – ”Prison” Cannes Lions – Bronze New York Festivals – Silver German ADC – Bronze German ADC – Award One Show – Merit Award Cresta – Finalist London Int Advertising Awards – Silver Epica – Gold Eurobest – Bronze Migros – ”The Bank” Epica – Silver Tutti – ”Spinning” Epica – Bronze Postbank Campaign «Unterm Strich zähl ich» Effie Award – Bronze Gesundheitsfoerderung Schweiz «Hecklast» ADC Schweiz – Bronze Fleurop – ”Knight”, ”Party”, ”Haircut” & ”Kiss” Cannes Lions – 3 x shortlists German Klappe – Bronze Eurobest – Gold ADC Switzerland – Gold ADC Germany – Bronze VDV Award – Hatto New York Festivals – 2 x Silver, 1 x Bronze, 2 x shortlist Fleurop – ”Haircut” London Int Advertising Awards – Finalist Swedish Mail – North Pole Cannes Lions – Silver Guldägg (Golden Egg) – Sweden Lotto -“Bus” Guldägg (Silver Egg) – Sweden Mc Donald ?s -“Tooth Fairy” Gold in Norway DA&D : Best foreign commercial – Nomination Lotto – “Keep on dreaming” Epica – Gold Campaign, Oyo.nu – “Popstars” Gold in Norway.